Online Marketing
Online Marketing is the science of driving qualified traffic to your website. Get users into the funnel through search engine optimization, pay-per-click advertising, e-mail campaigns, promotions and affiliate site referrals – then ensure the funnel is converting for you. Green Mountain Information Technology has the insight and experience to help cultivate your online presence and significantly increase your online revenue stream.
From small business ventures to large multi-channel online retailers, we have a solid history of delivering for clients in a number of areas.
Search Engine Optimization
Build a search engine presence to drive qualified visitors to your site. Bring customers to the products and content they’re looking for by engaging in an SEO campaign built around advanced keyword research and on- and off-site optimization.
Email Marketing
Connecting with your existing client and customer base is a commonly overlooked revenue generator that should be the cornerstone of your online marketing efforts. Turning contacts into revenue is a science that can have a profound effect on your bottom line.
PPC Ad Management
Businesses that have jumped head first into pay-per-click advertising know how easy it can be to run up a large tab for a lot of traffic that doesn’t convert. By optimizing landing pages and building highly-targeted keyword lists, we can help to raise the bottom line while simultaneously bringing costs under control.
Comparison Shopping Engines
Widely underutilized, the comparison shopping engines provide a fresh audience for your merchandise. Increase your exposure to a sea of transactional searches by shoppers looking specifically for your product offering.
Affiliate Marketing Programs
Virtually any online marketing campaign can benefit from an affiliate program designed to put traffic generation in the hands of publishers paid on a performance basis. Low-cost customer acquisition makes this an appealing initiative.