|
Accurate statistics are key in building ad management campaigns.
You need more than banner rotation.
There are two common scenarios for banner advertisement campaigns.
Option A - You want to drive more traffic to your website by purchasing
space on another publisher's site.
Option B - You want to sell ad space to another site owner to generate
extra income.
For option A you will want to consider several things. You will
need accurate statistics reporting
to evaluate a campaign's effectiveness at every turn. How many times
has my banner been displayed vs. how many times the publisher has
promised? What are my click through ratios? Where are these clicks
coming from?
You will also want to consider using multiple banners on a rotation
schedule to find the most effective version. Which banner produces
a greater call to action? How does banner #4's click-thru ratio
compare with #7?
GMITech can help you answer these questions and provide you with
a dynamic system to ensure accurate data collection and maximized
dollar value.
Have a lot of traffic on your site already? Option B will allow
you monetize on some of those hard-earned clicks by selling ad space
to the folks from Option A. We can help you generate recurring income
for your site by building a system to place, rotate and report on
banner or text link activity. You can take it a step further and
incorporate an automated billing solution to make life easier.
Sound enticing? We'll even help you find advertisers locally
or online.
|
|